As the Marketing & PR Coordinator at TCIA, my job consists of the following tasks:
Copywriting: Writing all print and digital marketing and public relations content for TCIA and 3-4 monthly articles for our members-only publication, The Reporter. I occasionally contribute to TCI Magazine, the most widely read publication in the tree care industry, and am in the process of introducing a consumer blog focusing on proper tree care.
Maintaining Online and Community Presence via Social Networking: Join TCIA on Facebook, Twitter, LinkedIn, YouTube, Google+ and Flickr! We also take part in a weekly #treechat, host a weekly Facebook Photo Friday contest, run a monthly Fan Benefit contest, and more. For the past year, we’ve filmed a number of videos, titled “Tchukki Channel,” that live on our YouTube Channel, posted a series of podcasts, and so on. In 2010, TCIA successfully hosted its first ever #TCIEXPO Tweetup at our annual trade show and conference. We held our second annual #TCIEXPO Tweetup in 201q and welcomed nearly triple the number of attendees as the previous year.
Organizing Media and Promotional Campaigns: Brainstorming, building and promoting advertising campaigns for TCIA programs, such as Accreditation, Certified Treecare Safety Professional (CTSP), membership, etc. Additionally, I send out all member and media e-blasts, approximately 25 per month.
Press Outreach: Working with local media outlets to promote annual events like TCI EXPO and Winter Management Conference.
Tasks at past jobs have included:
Shop Workshop/Event Planning: Working with Jennie Cudmore at Crunchy Granola Baby (one of Salem’s most celebrated retailers) to organize, promote and run shop events like CPR, babywearing demonstrations, natural childbirth classes, author readings, environmental speaker series, eco-friendly art classes, toddler music classes, etc.
Community Event Planning: Working with Crunchy Granola Baby and other local community groups to initiate events like holiday shopping walks, film screenings, silent auctions, etc.
Website/Blog Maintenance: Making daily web updates (using Dreamweaver and Drupal) for the online store at Crunchy Granola Baby, while also maintaining a successful blog that highlighted community birth stories, environmental tips & tricks, local events and fundraisers, etc. Making daily web updates for Jodi Solomon Speakers Bureau and introducing their very first blog.
CSA: Implementing and running Salem’s very first CSA. By making a financial commitment to an organic farm, our customers became “shareholders” of the CSA and received weekly baskets of produce, which were delivered directly to the store. It was a perfect (and affordable) way to eat healthy, encourage a community and support a local farm. We also hosted weekly events for our CSA-ers, such as cooking contests and recipe swaps.
Other Notes:
#BosFroshAdvice: Twitter game spurs advice for Boston students and my tweet is picked up as great advice by The Boston Metro.
