Here is a sampling of previous marketing projects during my tenure as TCIA’s Director of Marketing:
Campaign Development & Execution: I worked with my marketing team to build, execute and track marketing campaigns across all departments. As the marketing department team leader, I also sat on the Management Team which works to advance the association’s strategic plan
Copywriting & Editing: Writing and editing marketing and public relations content (print and digital), as well as writing 3-4 monthly articles for our members-only publication, The Reporter. I occasionally contributed to TCI Magazine, the most widely read publication in the tree care industry, and to the TCIA blog, which is swiftly growing in popularity.
Maintaining Online and Community Presence via Social Media: Join TCIA on Facebook, Twitter, LinkedIn, YouTube, Google+ and Flickr! We also take part in a weekly #treechat, host a weekly Facebook Photo Friday contest, and more. Over the years, we’ve filmed a number of videos, titled “Tchukki Channel,” that live on our YouTube Channel, posted a series of podcasts, contributed to a Growers Success Summit webinar series, and so on.
Press Outreach: Working with local media outlets to promote proper tree care, as well as annual events like TCI EXPO and Winter Management Conference. Over the past few years, TCIA has been featured on NPR, Angie’s List, Better Business Bureau, and more. View a complete list of TCIA mentions in the press here.
Tasks at past jobs have included:
Shop Workshop/Event Planning: Working with Jennie Cudmore at Crunchy Granola Baby (one of Salem’s most celebrated retailers) to organize, promote and run shop events like CPR, babywearing demonstrations, natural childbirth classes, author readings, environmental speaker series, eco-friendly art classes, toddler music classes, etc.
Community Event Planning: Working with Crunchy Granola Baby and other local community groups to initiate events like holiday shopping walks, film screenings, silent auctions, etc.
Website/Blog Maintenance: Making daily web updates (using Dreamweaver and Drupal) for the online store at Crunchy Granola Baby, while also maintaining a successful blog that highlighted community birth stories, environmental tips & tricks, local events and fundraisers, etc. Making daily web updates for Jodi Solomon Speakers Bureau and introducing their very first blog.
CSA: Implementing and running Salem’s very first CSA. By making a financial commitment to an organic farm, our customers became “shareholders” of the CSA and received weekly baskets of produce, which were delivered directly to the store. It was a perfect (and affordable) way to eat healthy, encourage a community and support a local farm. We also hosted weekly events for our CSA-ers, such as cooking contests and recipe swaps.
#BosFroshAdvice: Twitter game spurs advice for Boston students and my tweet is picked up as great advice by The Boston Metro.
Angerosa Research Foundation Rising Star: I was named a rising star in 2012 by this national foundation and received a scholarship for professional development.