Resume

* Download a PDF version of my resume here

Amy R. Tetreault
978.496.0289
amytetreault@gmail.com

EDUCATION:

Master of Arts Journalism ’07. Emerson College, Boston, MA. GPA: 3.62

Bachelor of Arts Communications ’06. Dual concentration in journalism and multimedia. Saint Joseph’s College of Maine, Standish, ME. GPA: 3.74

MARKETING EXPERIENCE:

Content Developer/Project Manager, Calypso Communications
Portsmouth NH, NH. April 2016 – Present
Creating original content for a variety of channels, as well as coordinate with all Calypso team members to provide strategic planning and management of agency projects.

Marketing Director, Tree Care Industry Association (TCIA)
Londonderry, NH. June 2010 – March 2016
Initiating, directing and implementing marketing concepts across all channels, including multiple websites, publications, print/digital advertising, social media, e-blasts, and direct mail.

Highlights include:

  • Directed the creation of a year-long membership retention campaign that includes monthly touch points across all mediums, including email, print and website.
  • Created  successful social media plan, posting daily to seven social media platforms, to enhance our brand among a range of audiences.
  • Develop and execute marketing plans for all departments to promote projects, easily track ROI, and streamline budgets.
  • Develop engaging copy for a variety of channels, including a blog and national magazine.
  • Served as part of a team  to develop TreeCareTips.org,a new website focused on educating homeowners about proper tree care.

Previous positions at TCIA include Senior Marketing Coordinator and Marketing & PR Coordinator.

Freelance Social Media, Seacoast Power Yoga
Exeter, NH. April 2015 – Present
Creating, scheduling and tracking Facebook posts for Seacoast Power Yoga.

Marketing & Social Media Consultant/Retail Sales, Crunchy Granola Baby
Salem, MA. Dec. 2007 – Feb. 2011
Organizing community events, coordinating all social media, developing and executing email and promotional campaigns, as well as press outreach.

Marketing Manager & Social Media Consultant, Jodi Solomon Speakers Bureau
Boston, MA. Jan. 2009 – June 2010
Maintaining website, coordinating email and social media campaigns, developing and implementing press outreach.

Freelance Marketing Consultant
November 2009 – Present
Working with small local businesses to improve their marketing, often through social media and community outreach.

Research & Marketing Assistant, Pathways to Wellness

Boston, MA. Sept. 2006 – Jan. 2008
Researching medical news, writing press releases and coordinating weekly PR listings to publicize non-profit workshops and events.

JOURNALISM EXPERIENCE:

Features Intern, The Eagle Tribune

North Andover, MA. Summer 2007
Covering feature and entertainment listings for three daily newspapers, both print and online, reaching over 300,000 readers.

Editorial Intern, Portland Phoenix

Portland, ME. Spring 2005
Developing story ideas, research, fact checking, editing, and general office duties.

Intern Reporter, Messenger

Townsend, MA. Summer 2004
Covering local news and feature stories for Middlesex County weekly newspaper.

RETAIL EXPERIENCE:

Keyholder, Funusual – Boston, MA. Fall 2006 – Summer 2006
Staff Associate, Treehouse ToysPortland, ME. Fall 2005 – Spring 2006
Staff Associate, Bath & Body WorksPortland, ME. Fall 2003 – Spring 2006

MEMBERSHIPS & HONORS / GUEST SPEAKING ENGAGEMENTS:

  • TCI EXPO 2015 Marketing Education Session Speaker, November 2015
  • TCI EXPO 2014 Marketing Education Session Speaker, November 2014
  • New England Society of Association Executives Rising Professional Program Participant, August 2014 – Present
  • TCI EXPO 2013 Marketing Education Session Speaker, November 2013
  • District 33N Lions Youth Speech Contest Judge, January 2013
  • Panelist on the Growers Success Summit 2012 Webinar – The Power of Social Media for Growers, 2012. Learn more here.
  • Rising Star Scholarship Recipient from the Angerosa Research Foundation, 2012. Learn more here.
  • Celebrity Storyteller at Cornerstone Books, February 2010
  • Rotary Foundation Group Study Exchange Team Member, 2009. Learn more here.
  • Guest Speaker at Social Media Class, Endicott College, November 2009
    Magna cum Laude, 2006
  • Student Leadership Award, 2004

MEMBERSHIPS / EXPERIENCE / CERTIFICATIONS

  • HubSpot Inbound Certification (April 2016 – May 2017)
  • Southeast Land Trust Member, April 2016 – Present
  • Girls on the Run Volunteer, March 2014-Present
  • Manchester Animal Shelter Volunteer, January 2013 – March 2014
  • Garden Writer’s Association, 2010-2016
  • Delta Epsilon Sigma Honor Society, 2005-Present
  • “Fortitudo et Spes” Student Newspaper Editor, 2004-2006
  • Spring Break Workfest Kentucky, 2004-2006

QUALIFICATION SKILLS:
Proficient in Microsoft Office Suite, Photoshop, Dreamweaver, WordPress, various database software (such as ACT), and all social media outlets. Also proficient with video and audio editing software, plus email creation software (i.e. – Constant Contact). Familiar with both PC and Mac programs.